Rude Bus Ad

I must admit I'm rather partial to those adverts which get it wrong big time. This is South Wales bus company New Adventure Travel trying to attract the younger punter with its bare shouldered model holding RIDE ME ALL DAY FOR £3 (2015). It's caused a storm of protest on social media, including from students and MPs. The Advertising Standards Authority (ASA) says it has received 45 complaints (CLICK).